How PR SEO Optimises Search Visibility and Brand Trust
AI Overviews in Google search results can reduce organic clicks on the top result by an average of 34.5%. That is a staggering blow for brands...
Search Intent in the Age of AI Assistants
Nearly half of all Google searches now end without a single click, as Gemini 3.5 Flash serves up the answers before a user even considers scrolling....
Explaining GEO – The New Standard in Search
Your organic click-through rate could be facing a 64.4% drop as Google’s AI Overviews now appear in roughly 20% of all searches. It is a brutal shift...
