When it comes to achieving success for your website, Search Engine Optimization (SEO) is a crucial factor. If done correctly, it makes your website visible to potential customers and enhances its position in search engine results. However, there are some common technical SEO mistakes that you need to avoid in order to improve website performance. Here we discuss five such mistakes:
1. Neglecting Mobile Optimization
A majority of people now use mobile devices to access the internet. To ensure that your website caters to this audience, it must be optimized for mobile devices. A mobile-responsive website ensures quick loading and easy navigation, delivering a better user experience.
2. Not Implementing Structured Data
Structured data is a great way to provide additional information about your website to search engines. This information helps search engines to better understand the content on your website. Failure to use structured data can negatively impact website indexing and you could potentially lose out on new traffic.
3. Not Adding Canonical Tags
Canonical tags are added to inform search engines about the primary version of a page that needs to be indexed. This is especially necessary if you have multiple versions of a page, such as mobile and desktop versions. If you don’t add canonical tags, you could face duplicate content issues, which will affect your website’s SEO.
4. Avoiding 301 Redirects
301 redirects redirect users from an old page to a new one. This is crucial if you have changed the URL of a page or if you have removed it from your website. But, if you don’t use 301 redirects, you could face broken links on your website and your website’s SEO could be negatively impacted.
5. Not Optimizing Your Images
Optimizing your images helps your website run faster. Ensure your images are compressed, with descriptive file names and alt text. Failing to optimize images can cause slow page loading times and negatively impact website performance.
By avoiding these common technical SEO mistakes, you can ensure that your website runs smoothly, enhances its search engine optimization and continues to attract new traffic.
