The future is generative (Ai) search but traditional organic & local search is still very relevant
Combine Your Traditional & Ai Search Strategies.
Don’t stand still on this, move now and get ahead of your competition. Our modern strategies that not only rank your site in traditional organic search, but also make your site more authorative and be cited by all major AI search beasts, including Google.
Why Generative Search Optimization (GSO) is the Future
Google’s AI-powered Search Generative Experience (SGE) is changing how businesses rank. Traditional SEO focuses on keywords, but GSO optimizes for AI-generated answers—ensuring your content is selected as a source for featured snippets, knowledge panels, and dynamic responses.
With GSO + Organic SEO, you can:
✅ Dominate AI-powered search results before competitors adapt.
✅ Increase visibility in Google’s conversational answers.
✅ Future-proof your strategy as AI reshapes search behavior.
Don’t just rank – be the answer Google’s AI chooses.
Why Traditional SEO Still Matters
While AI is transforming search, traditional SEO remains critical—especially for local queries, transactional searches, and brand authority. Google’s AI still relies on trusted, well-optimized websites to generate accurate answers.
A strong organic SEO foundation ensures:
✅ Higher rankings in standard search (where most clicks still happen).
✅ Authority signals (backlinks, E-E-A-T) that AI uses to validate sources.
✅ Long-term traffic stability (AI answers can change, but rankings last).
GSO + SEO = The Complete Strategy. Optimize for today’s searches and tomorrow’s AI results.
We combine on page technical and ai search focused content updates with strong off page signals to boost both organic and Ai search results for your brand.
Local GMB / Maps Optimisation
AI-First Web Content
“AI-first content” is our new standard approach for web copy. This approach involves human writers creating content that serves dual purposes: The content serves human readers with valuable information and simultaneously meets AI requirements for consumption and synthesis.
Achieving this requires attention to the clarity of writing along with accuracy of information and ensuring topics receive comprehensive treatment and all sources are properly attributed. We do this for your landing pages written by our professional copywriters, who are human!
All content is also checked to pass all third-party AI scores.
Authority Building Guest Posts + Grade A Human Written Articles
Technical SEO/GEO Adaptations: Structured Data & Schema Markup for AI Overviews
SEO techniques are undergoing fast-paced changes due to the advancements in AI Overviews. Traditional SEO methods optimised content for both human users and search engine crawlers but now we expand their scope to include AI systems’ interpretation and utilisation of content.
We work with your website on;
- Structured data together with schema markup
- Applying both general schema types and specialised markup elements
- Content organisation and information architecture
- Updating content to maintain a logical organisation
We Do It Clean By Giving Google What It Wants!
What our successful clients say about us
Our main site is an amazing improvement on our first site and has evolved our brand 1000%! After a year of our SEO strategy we are first page for around 10 searches and are now begining to see a good increase in enquires, which is what it's all about. We are very happy with the work to say the least.
We have worked with EDOT3 for over 10 years now and partnering with them has been instrumental in our success. We are now ranking high for virtually all our important search terms and the SEO investement has paid for itself many times over. The quality of the SEO strategy work is impressive and I'm always genuinely interested reading the guest posts and blogs created. I more than reccommend EDOT3 to any business hungry to grow.
The new website created for us by EDOT3 is next level standard and we are already showing up for some searches with the SEO work after just 3 months. Great work chaps!
We are very happy with the work EDOT3 has done for us over the past few years. Our SEO strategy and help with conversion on our website brings in a consistent amount of enquiries each month. The team are very understanding of our sector and lovely to work with.
Extra Tasty Summer Offer: 20% Off Your First Year
From Small Business to Global Players, We’ve Helped Them All.
£600/month
For Small Businesses
£1100/month
For Medium Businesses
£2100/month
For Large Businesses
Frequently asked questions.
We are used to being asked lot’s of questions, SEO and now GEO & AI can be confusing, we understand and it’s fine to ask as much as you want. Here’s some questions we are more than used to answering.
There certainly is, you will have email and phone contact with your account director.
We will report on any SERP Features your sie shows up for, including AI-powered ones.
Results and your return on investment are very important to us. SEO/GEO are long terrm in investments and every businesses search terms have a different amount of competition. The amount of competition for a term is a key factor in your ability to rank for it, some can see faster results with ‘low hanging fruit’ (less competitve or you are already ranking) and longer tail search terms in a matter of a few months. Whilst more competitve terms can take years. Before we start your strategy we will research your search terms and communicate with you about them and set goals / expectations.
Well, these days you can find anything half the price somewhere else. The reasons vary… with todays gig economy there are thousands of individuals worldwide competing for work, bless them. They have no choice but to offer services that may be substandard for rock bottom prices. The work we do is of the highest and safest (you won’t be penalised now or in the future by Google) standards. Trust is a main factor, after 20 years of working together we still have the same team as we are all directors of EDOT3, we are not going to dissapear (although some may retire one day!). We have real physical offices in the UK (London & Newcastle), which entail real overheads and real people (who genuinely care about your results) to pay.
Our rank checking system is updated with Google data for your search terms and you can keep track of each term over time from a live account.
If we take on your site/project (we only take on who we believe we can help) then we are confident you will stay with us, so there is no tie in contract. You can cancel at any time, all we ask is you give a months notice if possible.
You may! Just ask us and we will email you one after asking the client if it is ok with them. Your data is safe with us and we only use it for promotion with your full permission.
We don’t believe organic search listings will every completely go (otherwise businesses will collapse worldwide!). However things are moving fast in how people are searching. It’s looking more like people will get used to talking to AI search engines and just accepting their answers as opposed to having to find it themselves on websites. Our guess for the future is even though a lot of people (perhaps younger) will trust AI answers, there will always be people who want to visit websites to find information for themselves. Or let’s hope so!!
Ask Us a Question
Let's Talk!
We keep ahead on all the latest algorithm, AI and industry updates – so you don’t have to!
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